Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight service and set a different concept from other regular airlines. All the flight attendants, ca
active. This active color reflects nate and cyworld’s communication image and give friendly feeling.
So the main page of nate and the brand logo of nate can define the brand image of nate. Why brand image is important? Because Consumers can be affected by not only the product’s function but also its image.
I will introduce the promotion mix now. Please notice the promotion mix.
First, Nat
The business portfolio is the collection of businesses and products that make up the company
Portfolio analysis is a major activity in strategic planning whereby management evaluates the products and businesses that make up the company
Market penetration is a growth strategy increasing sales to current market segments without changing the product
Market development is a growth strategy tha
<<Marketing mix>>
UV's core competence is their ability to make the public laugh. And all activities as a group of UV are their end products. They always try to make funny performances and lyrics to fully utilize their core competence. But, this cannot perfectly express their characteristics as a musician. Composed all by Muzie who had been active in the underground as a singer-song writer for
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev
market.
Amongst them SOUL's popularity was massive, by winning the ‘Reddot Design Award Honorable Mention’ in 2009 and the ‘Ward’s Autoworld’ in America.
But what is so magnificent of SOUL's composition? Its concept consists of a trendy look matching the generation in which we are living while maintaining an urban and active concept. Not only does it gain the glorification in it
marketing. In Drink market, Companies does not try efforts of marketing and communicating with consumers. But Vita-500 have something more than that of products of the past. What is it? Just a tendency or winning strategy? Now, let's see about that how can this product is a success.
2. Research methods
First, 4P mix, PLC curve SWOT analysis etc.
Second, Analysis of the marketing activiti
market is downward tendency about 16.4% at 2007 a year, 15.9% at 2008 a year, and 15.3% at 2009 a year. but still the second ranked through under the KB nation bank.
This ad says research and be active to
their consumer constantly.
It means that such as science research through in depth analysis will research about consumer. So they say consumer will be able to please their services.
『SM Entertainment』는 1996년 국내에서 처음 시도된 10대를 대상으로 한 가수 ‘H.O.T.’의 매니지먼트 회사로 유명해졌다. 특히 『SM Entertainment』는 기존의 음반 지원 형식의 매니지먼트 기업과는 달리 가수를 직접 발굴, 제작 과정에까지 참여해 스타 마케팅을 처음 도입한 선두주자로 활동해 왔다. 1995년에
market, while it will be sold mainly through the «traditional sales channels of Nestle in Russia, such as supermarkets, hypermarkets and retail chains».
The product’s release will be supported by an advertising campaign in the press and on television, and also by some tasting promotional activities. Its recommended retail price will not exceed 90-105 Russian rubles ($US 3) p